The Language of Opportunity
Ever had a strong concept to deliver valuable improvements that simply failed to get support?
Your pitch may be to blame. Here’s how to fix it.
Successful change starts with an idea. Effective leaders develop these ideas into strategies and tactics, and communicate their plan; but actually delivering change across an organisations is trickier - it requires buy-in and support from almost every facet of the business.
Tailoring the language of opportunity will help you connect with different stakeholders. The key is to step into the shoes of the person you’re pitching to and understand what drives them.
Over the years supporting customers to navigate transformation and improve the chances of a project’s success, we’ve worked with leaders of every department - from the CEO, to the CFO, Head of Operations and Customer Success and Marketing.
“At the beginning of the drive for change you need to share your idea - and communicate its potential effectively,” says Lauren Ryder, CEO of Leading Edge Global.
“It’s not enough to simply be the loudest voice in the room - you must outline the benefits to each key stakeholder in a way that speaks directly to their needs. Placing the emphasis on their needs enables them to buy-in, or at the very least, creates curiosity to see the proposal progress.”
Be aware though. Adapting the language of your pitch is not about pleasing everyone - the likelihood of that occurring is rare. The key is to ensure your concept or proposal is understood and supported by the key drivers of change. Without understanding your objectives and the desired outcomes, stakeholders can quickly become road blocks. Change doesn’t happen in a vacuum, so prepare to shop your idea around widely and often.
The following infographic provides our top tips to help pitch your idea, connect with stakeholders, and develop potential Executive sponsors.
Have you successfully pitched a change across your team or organisation? What was your best tip to connect with stakeholders?